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Tracking Business Value and Measurement of Brand Communities

The 2017 Community Value and Metrics Report

71% of organizations employ an online community manager for their community, but many of those community managers don’t have confidence in the metrics they are using.

Find the best way to track your community's business value and measure your online community.


Inside this community research, you'll find: 

  • The top 5 metrics you can use to prove the value of your community efforts (including the one metric you should be measuring but probably aren’t)
  • The correlation between confidence in your metrics and the money your company makes
  • Examples and tips from successful brands like Oracle, Vox Media, MyHealthTeams, and Imperva Incapsula

Why download this online community research?

- Jeremiah Owyang, Founder of CrowdCompanies.com

"This report showcases the complexity of community and shows how this profession will continue to mature."

What other readers think...

These companies generously make it possible for us to conduct research and share it with you for free.

Thank You to Our Community Research Sponsors

Copyright © 2017 CMX