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The Fundamentals of Community Strategy: A 6-Week Online Course

Learn exactly how to build a community strategy from the ground up. 


Walk away with confidence and a plan, poised for community success.

CMX Community Management and Training Services

"There are few times in our professional lives where we're given an opportunity to re-focus not only our business strategies but also our business values and points of view. This course has given me the chance (and the tools) to shift my thinking away from 'What's good for the organization?' to 'What's good for the member?'"


- CMX Training Student, Winter '16

"Thanks a lot for the course, you gave us exactly that we needed to get on track, launch and manage our community!"

"CMX Training provided us with a stellar framework and set of tools to make our strategy and associated operations even stronger. CMX Training is a very smart investment and will cover everything you need to flourish."

DAVID MACDONALD

PRODUCT MANAGER, ROBOTIQ

JOHN STACEY III

DIRECTOR OF CAMPUS OPERATIONS, COURSEHERO

WHAT PAST STUDENTS ARE SAYING


With CMX Training, you’ll get a clear framework for your community strategy, examples of how other companies are executing and succeeding with these programs, and you’ll connect with other students who are working through similar challenges as you.


As a student, you’ll participate in a 6-week course that will help you become a confident and capable community professional with a clear plan of action.

COURSE DESCRIPTION

Community building is still a relatively new practice in the business world. It’s growing in popularity, but most companies and professionals still feel lost.


As a community professional, you may feel like your day-to-day work is reactive and lacking a clear direction. You’re working with with limited information, little strategy, and no big picture. You may feel unheard, unimportant, or unable to explain the value of your role. 


You may be saying to yourself:


“I don’t know what I should be doing doing on a day-to-day basis.”

“I wish I knew how other companies are approaching these problems.”

“What does a process look like for building a successful community?”


If this is you, it’s not your fault, and you’re not alone. Most community professionals struggle with the same challenges today. The good news is it’s something we can start to fix together — right away. 


The first step is to have a cohesive community strategy.


If you’re ready to put a plan together, you’re in the right place.


Think of all the time you may have spent up to this point wondering what value you bring, if you’re doing this “community building thing” right, and convincing higher-ups that community is a worthy investment.


Good news, there are models for your work. You can learn them and walk away prepared and confident. You’re at the cusp of something incredibly exciting, and you just need some supportive peers and mentors to get you there.


It’s time to be proactive, to feel confident in the value you bring, and to become a trained community professional with a clear strategy.


By learning community strategy from the ground up, you’ll face obstacles, but you’ll clear the fog around your role, get moving on executing a community strategy, and break down the silos standing in the path toward building a successful community for your company.


The 9 fundamentals of community strategy that you’ll learn in this course will help make you the most efficient community professional you can be.


Introducing CMX Training, Your Ticket to Successful Community Strategy


COURSE FORMAT

The course takes 6 weeks to completely on your own schedule, but you have lifetime access to the content. 


Each week, you will:

  • Watch about 1 hour of lecture videos, broken into smaller modules by topic
  • Complete about 2 hours of activities independently and with your team
  • Post your activity outcomes to our private course platform for feedback from our Official Course Advisors (CMX Training Alumni and the CMX Team)
  • Take quizzes to cement your knowledge of the week's content


Here is what we will cover:

  • Week One: Introduction to Community in Business and Community Strategy
  • Week Two: Member Alignment and Positioning
  • Week Three: Community Experience
  • Week Four: Content and Programming for Community 
  • Week Five: Measurement and KPI Strategy
  • Week Six: Organizing Your Team, Communication and Reporting, Budget, and Your Full Community Canvas

CMX COURSE ADVISORS

Carrie Jones has been managed and built communities for startups and established companies all over the world. She now serves as COO and Founding Partner of CMX. She has interviewed and worked with the world's foremost community experts and strategists.

David Spinks has spent more than a decade managing and building online communities. He is now the CEO and Founder of CMX, the hub for the community industry. 

INSTRUCTOR  DAVID SPINKS

Past CMX students and community practitioners will assist you on your course journey.

COURSE TA  CARRIE MELISSA JONES

WHO IS THIS COURSE FOR?

This course is ideal for community professionals in their first 1-2 years of working in the industry or anyone who is feeling stuck in their community strategy. 


This course has also been helpful for those who have been in their roles for 2+ years, as it gives them the structure they need to put their community strategy into a larger context. 


What makes the course so valuable? We offer frameworks and models for everything that you do in your community work. While you might already "get" community management, this course will give you the tools you need to translate that knowledge into an organized framework that will cement your success.

Can't afford the price tag? That's okay. 


We have a limited number of scholarships for students who need financial assistance to cover half the cost of the course. You must fill out the application, show a clear financial need, and be ready to take your career to the next level.

This 6-week course is available for $799. Enrollment includes access to Q&A boards where you'll have access to the CMX Team to ask any questions you have. 

PRICING

FINANCIAL AID & SCHOLARSHIPS

PAST STUDENTS HAVE COME FROM COMPANIES LIKE: 

READY TO GET SERIOUS ABOUT YOUR COMMUNITY STRATEGY?