Mobile Gaming Community & Social Media Manager

NetEase Games, North America

Community & Social Media Manager

The NetEase Games North American Team is growing! As part of our ongoing commitment to release great mobile entertainment and provide the best possible support to the masses who love playing our games, we’re looking to hire a talented Community & Social Media Manager. If you thrive on bringing people together, can’t imagine the world prior to social media, love everything  gaming (especially on mobile devices) and are a creative/skilled content creator…this is the role for you.

The person in this position will not only act as player advocate, helping to influence current and future development of our games, but will plan compelling content/initiatives for the enjoyment of our players. He/she will also be a master communicator and will refine our social media strategy, grow our social media channels, increase reach and engagement, encourage user-generated content, and help optimize social spending.

Our ideal candidate is a data/KPI driven self-starter who knows how to be a disciplined and empathetic leader. This person will report to the Sr. Manager of Community & Social Media and will have a proven track record of growing online communities, creating quality player programs and executing relevant social media campaigns in the entertainment industry.


–Design, execute, and continually optimize all NetEase Games North-American (NA) community and social media efforts.

–Create 3-6 month content schedules for individual game social pages and game forums and track their performance against goals/objectives.

–Understand each game’s unique player community through listening and feedback.  Develop, implement and optimize strategies to build strong relationships with our gaming communities and high value players.

–Represent and build trust for NetEase Games NA’s brand and our games across multiple social media and community channels.

–Work with management and product marketing lead to create high impact social media marketing campaigns for new game launches and for live service operations.

–Partner with other disciplines such as marketing, PR, Product, QA, and customer support to provide a comprehensive customer profile.

–Work with internal data team to connect the dots between community feedback and in-game behaviors/trends. Dig out and deliver insights and data analysis to Product leads supporting live service operation optimization.

–Lead community listening to ensure rapid response to emerging problems and trends.

–Lead internal efforts to create social policy as it relates to employees, user-generated content, contests, campaigns, and other social and community activities.

–Represent the voice of the player for NetEase Games NA internal discussions.

–Track, analyze, and report KPIs and key insights to internal stakeholders.


–A minimum of 3 years of experience in content strategy planning, managing social media channels and community content for a gaming, entertainment, or technology company.

–Bachelor’s Degree in Communications, Marketing, or related field or equivalent work experience.

–Enjoy mobile games and/or video games. You’ll be expected to have in-depth knowledge of each of our products which means that you get to play at work!

–Mature, curious and driven to discover insights that will  bring value to player communities and the product development team leaders.  Ability to evaluate issues and sentiment while balancing the vocal minority.

–Demonstrated experience (examples of work) that can show how you have successfully grown organic social media KPIs in the past.

–Problem solver.  You will be working in a start-up environment and will be empowered to drive your ideas and solutions forward.

–Hands on familiarity with social media management and listening tools such as Salesforce Social Studio, Hootsuite, Sprinklr, etc.

–Experience working with a global entertainment company with business units overseas in Asia (not required but considered a plus!)

NetEase Benefits Include:





–Catered lunch Monday – Friday

–Paid holidays and time off

–On-site gym

This position is located in to our bay side office at 2000 Sierra Point Parkway in Brisbane, just south of San Francisco.  There’s plenty of free parking and shuttle service from Bart and Cal train South San Francisco stations.  For East Bay commuters, enjoy free shuttle service from South San Francisco Oyster Point Marina terminal for Alameda Main Street Terminal and Oakland’s Jack London Square ferries.

For more information about NetEase Games North America, please visit:

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