A specialist in brand strategy, community building, and storytelling, Amanda Gordon is currently a strategy director at For The People. Over the past 10+ years, Amanda has worked to help some of Australia's most interesting people, planet and cultural institutions tell their stories more effectively, including the Australian Worker's Union, Perth Festival, State Library Victoria, Australian Ethical superannuation, the West Coast Council of Tasmania, and Streamtime. Her strength is in crafting, telling, and teaching the power of these stories in order to affect change in organizations and communities, and translating these stories into impactful creative and visual communication.
Her work has been recognized by some of Australia, and the world's most prestigious ad bodies including D&AD and AGDA. She writes, speaks and teaches on the subject of branding, community and how creative businesses can change the world for the better.