On Wednesday, July 3rd, CMX Connect Madrid hosted their third event! The topic was Building a thriving offline community, the event was hosted at Urban Campus Food Lab, and the conversation was led by Connect Host Cepee Tabibian – Founder of She Hit Refresh and the Madrid Blogger Network.
Who’s who in Madrid
The Madrid chapter has been growing rapidly since its launch in May. We welcomed over 30 attendees to this event, making it the biggest Madrid event yet. Also in attendance was Khloe, the chapter’s first canine member.
Thanks to the multi-functional space at the Food Lab, attendees were able to network in the common area with craft beers provided by Cervezas La Cibeles and sweet treats by Baked by Jeanne. They headed downstairs where Connect Host Valentina introduced CMX Connect; what is the program achieving and how participants are benefitting from getting involved.
A special thanks to Gareth from GTS Lifestyle who documented the event in photographs and Bereng from Melaninja who captured video footage so that CMX Connect Madrid can be shared with the wider community.
Chapter Co-Host Cepee created two online platforms from scratch and how meetups have enhanced the community experience for its members. These meetups fulfill four key needs that benefit both the community manager and the members; Making real connections, promoting the brand, gaining insight into the community, and engaging your tribe in a way that is unique to online engagement.
Cepee explained the steps to take when planning an event, focusing on engagement with the community before, during, and after the meetup. The community will feel included, welcome, and more willing to return to another event in the future.
Cepee also shared her tips and tricks for hosting, moderating, and being an emcee. Taking charge, setting the tone, being visible, and most importantly, practicing the art of hosting. Throwing yourself in the deep end is the only way to learn how to be a fearless host! She concluded the talk with the how to take charge, create value, make people feel seen and heard, and give members what they need. The goal of the event is to create a meaningful and memorable experience that makes attendees want to come back.
What’s next for CMX Connect Madrid?
Join CMX Connect Madrid at their next event on August 7 for their Summer social – a chance to network and community goal set for the remainder of 2019.
What to read next:
A key metric of community health is growth; how well you are able to scale your programs as membership increases. A lot of factors affect the growth of a community; word-of-mouth communications from early adopters, relevant content to showcase community members, and in-person meetups run by local leaders. Local meetups and events are a highly effective means of connecting members, and increasing brand awareness and engagement. Here are three keys to empowering local leaders to build a global user community.