EDITOR’S UPDATE: Jennifer Billock is no longer keynoting CMX Summit due to unforeseen circumstances. Adam Werbach will be the closing keynote in her place. More info here.


CMX Summit West is just around the corner.

Every year, hundreds of community professionals gather in San Francisco to be a part of the fast growing community industry, to learn from the world’s greatest community builders, and to build their network.

CMX Summit is no run-of-the-mill conference. There are a few things you’ll find very different about the CMX Summit agenda from most other tech conferences:

  1. Since starting CMX, we’ve taken the 50/50 Pledge and are proud to say that over 50% of CMX Summit speakers are women.
  2. It’s not all tech. We recognize that you can apply learnings from all different kinds of fields to the work you do. We bring speakers with diverse backgrounds and expertise, such as military, psychology, and politics.
  3. Every talk is actionable. Every speaker at CMX Summit knows that they aren’t just there to inspire you, but also to give you the tools, frameworks, and systems that you can apply directly to your work. You’ll walk away ready to solidify your strategy and inspire your team.

We put a great deal of time into curating the absolute best lineup possible, and today we’re thrilled to announce our final two speakers and our full CMX Summit West 2015 Agenda:

Welcoming Two Final Amazing Speakers

Jennifer Billock, CEO of Couchsurfing

jen_billockJennifer Billock is Couchsurfing’s CEO. She’s been leading teams at technology startups since 1993. She was the sixth employee at Listen.com (now RealNetworks), where she was VP of Products and Services. She ran Product Design at Kontiki (now VeriSign) and managed online marketing for Four11 Corporation (now Yahoo!). Earlier in her career, at the ten-person startup that is now Digitas, she managed the agency’s American Express, FedEx and IBM accounts.

Jennifer is a doctoral candidate in Psychology and is fasciated by the degree that human connection and community forms our individual and collective experiences. She is an occasional yoga and meditation instructor, local community builder and loves nothing more than hopping on a plane with her daughter, who is a great little traveler.

Kristen Berman, Co-Founder of Irrational Labs

Kristen founded Irrational Labs, a non-profit behavioral consulting company, with leading behavioral economist and bestselling author Dan Ariely in 2013. Irrational Labs helps companies and nonprofits understand and leverage behavioral economics to increase the health, wealth and happiness of their users.

Kristen also helps lead the behavioral economics group at Google, a group that touches over 26 teams across Google, and she hosts ones of the top behavioral change conferences globally, StartupOnomics.

Kristen co-authored with Dan Ariely the bible of behavioral economics for product leaders – a series of workbooks called Hacking Human Nature for Good: A Practical Guide to Changing Behavior. These workbooks are being used at companies like Google, Intuit, Neflix, Fidelity, and Lending Club for business strategy and design work.

Before designing, testing and scaling products that use behavioral economics, Kristen was a senior product manager at Intuit and camera startup, Lytro.

Kristen is an advisor for Hashsnap, Loop Commerce, Code for America Accelerator and the Genr8tor Incubator and has spoken at Google, Facebook, Fidelity, Equifax, Stanford, Bay Area Computer Human Interaction seminar, and more.

Register for CMX Summit West 2015

The Full CMX Summit West 2015 Agenda

View the full Agenda in detail here (agenda is subject to change).

SoG Logo7:30 AM – Doors Open and Breakfast Served (Sponsored by Standing on Giants)
Get there early and start meeting your fellow CMX’ers!

8:30 AM – Section 1: Setting Up your Company for Success with Community

Exploring how community should fit in your organization and how to set up your community team for success.

David Spinks CMX East SpeakingKeynote: The State of the Community Industry
David Spinks, CEO of CMX, will set the stage for the rest of the day, presenting the state of the community industry, and exploring the massive shift that’s happening right now.
tim_falls_headshotCultivating a Community-Oriented Organization
Tim Falls, VP of Community at Keen.io, explains why community doesn’t work well as a silo and how to integrate community into every part of your company.
jen sable lopezScaling a Community Team
Jennifer Sable Lopez, Director of Community at Moz, will share how she built her community team up from just herself, so you too can scale your community team as your company grows.

10:00 AM – Discussion Groups
Get to know your fellow CMX’ers and dig into some discussion topics in our guided discussion group session followed by a networking break.

11:15 AM – Section 2: Getting Active

Exploring the science of human connection, tactics for building engagement in your community as it scales and how to better engage people face to face.

kristen_bermanWhat Motivates Contribution? The Science Behind Community Participation
Kristen Berman, Cofounder of Irrational Labs will walk us through the science behind *why* people interact in a community and how you can leverage that to build stronger engagement in your community.
Gina BianchiniScaling Engagement in your Community
Gina Bianchini, CEO of Mightybell (previously CEO of Ning), shares her experience from watching thousands of communities grow from scratch, and the different engagement tactics that work as those communities scale.
Joe NavarroKeynote: The Power of Nonverbal Communications
Joe Navarro, the world’s leading expert on nonverbal communication and former FBI Special Agent will teach you how to understand nonverbal signals to better communicate with, and understand people in person.

jiveLunch is Served (Sponsored by Jive)
Grab some food and get your networking shoes on.

2:00 PM – Section 3: Proving Value

Building communities that drive real business results and have a provable ROI.

meghan_murphy_headshotCommunity Is the New Marketing
Meghan Murphy, Head of Community and Marketing at Handup (previously at Twillio) explores the changing marketing landscape and will teach you how to accomplish marketing goals through community.

nish_nadarajaFireside Chat: Why Brand is at the Core of your Community
Nish Nadaraja, Creator of the Yelp Elite, will sit down for a fireside chat with David Spinks where they will explore how thriving communities are formed around a strong, strategic brand.
jenna_meisterMeasuring the Success of Your Community
Jenna Meister, Head of Community Engagement at Airbnb will share the proven system they use to measure community engagement and tie it back to their business goals.

3:45 PM – Section 4: The Massive Impact of Community Building

Our final two speakers will send you away energized and inspired about the power of community building and what the future of community driven business looks like.

jim gilliam headshotThe Global Transition to Community
Jim Gilliam, Founder of Nationbuilder and world famous for his talk “The Internet is My Religion” will talk about why everything is shifting to community, and how to build communities that take action.
jen_billockKeynote: The Power and Potential of Human Connection
Jennifer Billock, CEO of Couchsurfing, will explore the subject of human connection from a psychological and business perspective to help you all understand the massive potential of the work community professionals do every day.

Closing Remarks by David Spinks, CEO of CMX Media

salesforcelogo5:00 PM – CMX Summit After-Party Sponsored by Salesforce Community Cloud

Let loose and wrap up the day at the CMX Summit After-Party where drinks will be flowing, food will be ingested and an inspired room of community builders will be reflecting.

Don’t miss out! Here’s a glimpse of the last CMX Summit. Tickets will sell out so get yours today.

David Spinks

David is the Founder of CMX (cmxhub.com), the world's largest and most passionate network for community professionals. Thousands of community professionals come to CMX for support and education in com...

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