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Is Your Community Strategy Working?

FeverBee’s Richard Millington will explain why most community strategies fail to achieve their goals and share his hard-earned lessons from reviewing hundreds of community strategies. You will learn how to create a world-class strategy, ensure it stays current when things change, and understand the big decisions you need to make to take your community to the next level.

Richard Millington is the founder of FeverBee and author of both Buzzing Communities and The Indispensable Community. Over the past 13 years, Richard has helped 270+ great brands, including Apple, Facebook, Google, The World Bank, and SAP use powerful psychology to build thriving communities. Through his community management academy, he has also trained 1,250 of the world’s top community pros.

You can find all the CMX Summit 2019 talks here, and get ready to CMX & Chill.
*This post is a high level outline created by the CMX Community in the CMX Summit 2019 Collaborative Notes

The Questions:

Almost every person in this room will feel stuck, like their community isn’t where you want it to be.

  • This is the point when you realize that changing your tech won’t help you eitherma

Why isn’t it working?

  • Because we don’t have the right strategy
  • We’re great at tactics…not the strategy

How to tell if you have a good strategy or not?

How do I get more engagement?

What tech should I use?

What should I measure?

Is Your Community Strategy Working?

Your strategy is probably missing the key ingredients to make it work:

1. A specific, logical plan of action

  • Drive a lot of engagement
    • Events/activities
    • Commitment curves
    • AMAs
    • Trending topics
    • Working out loud
    • Initiating discussions
  • Achieve results
    • Call deflection

2. What is the full potential of a community?

  • You should have a roadmap!
  • The value that your community creates: crops that you’ve nurtured
  • Think: overusing the soil for a crop, trying to achieve the same or even better results

3. Need → Desire → Identity

  • Problem → Opportunity → Sector

4. Cost and resources

  • Every single thing that we want to do, has a cost associated with it
  • Every single tactic that we are planning to use, has a cost in time, resources have financial costs

You’re not asking for resources, you’re pitching an opportunity

  • First year: This is what you can do with your resources today
  • Second year: This is what you can do with your resources 15-20% increased
  • Third year: This is what you can do with your resources 50-100% increased

5. Mitigating Risks

  • Plan for things to go wrong!
    • If it’s in your strategy, you don’t have to throw it out
      • E.g. if your boss changes, plans change
    • Build the biggest list of everything that can go wrong, what it might cost,
  • Have a plan of who can mitigate the risk (who is responsible)
    • Details of how it will be prevented

If you don’t plan for failure, your strategy will not be successful!

Strategy takes a LOT of time. You can’t fly the plane while you’re still serving drinks

A really great strategy should take you to the next level.

Is Your Community Strategy Working?

Resources:

Feverbee Blog!

Community Strategy Chapters on Feverbee.com (this session is largely based on this)

All resources for CMX here.

Access all slides from presentation.

 

Check out all the talks from CMX Summit 2019. Get ready to CMX & Chill.
*This post is a high level outline created by the CMX Community in the CMX Summit 2019 Collaborative Notes
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Beth McIntyre
administrator
Community & Events Marketing Manager at Bevy! Passionate about building our in-person community and connecting with members. When I’m not writing on the Bevy Blog, I’m writing about my global travels!