Communities and tribes have always been a fundamental part of the human experience. Online communities are no different. The foundations of community-building are part of our innate psychology.
By now you already know about some of the tactics and strategies you can use to launch and engage your community, like leveraging passion and attracting members to live events. We walked you through some of the steps communities like Toptal and Twitch used to grow. Salesforce also showed us more about scaling and tracking the ROI of community.
And we know what you’re thinking: maybe your industry has nothing to do with CRM for sales professionals or gaming enthusiasts. But while the tactics for growing your community may change, the key pillars are still constant across any industry and absolutely fundamental to your success.
Ready to find out what they are and apply them to your own community? Read on.
Put forth a distinct style and intent to grow events and community initiatives around the world.
Before you even think about building a community, know what your brand stands for.
Building an incredibly addictive community doesn’t have to be complicated. Create a hook that plays on internal and external triggers that creates a loop for your users.
To determine the value of community and its ROI, answer the questions “Where does community live in a business?” and “What is the value of community and its ROI?” using the SPACES Model.
Map out your community measurement strategy by collecting data.
From the Blog
When testing strategies in a brand-new community or scaling a new one, start small and consistently pursue your goals for at least 30 days.
To launch a successful online community, you need the right data and practical advice to overcome common pitfalls and find the areas critical to community strategy.
There are several keys that can help you achieve community success, but at the end of the day, it requires you to dedicate at least one team member to your community’s strategy and management.
There’s no getting around doing the hard work of community building, but it will also help make your path to success crystal clear.
2017 CMX Summit
CMX Summit is the premier conference for community professionals, founders, and organizations. Join us and hundreds of your fellow community builders in LA September 19 – 20 for 2 days of community-focused sessions and connecting with community-driven professionals.
CMX Summit brings together experts and pragmatic approaches to community for business success. Our conference seeks to expand the discussions, techniques, and tactics applied to community building and support communities and their builders at scale. We want to show businesses practical ways to invest in their communities.