This September, Jascha Kaykas-Wolff, CMO of Mozilla will take the stage at CMX Summit 2019 and we couldn’t be more excited! Jascha believes in two key principles: Find opportunities where no one else is looking; and never fail the same way twice. These principles are centred around Agile marketing.
Who is Jascha?
Jascha is the author of Growing Up Fast: How New Agile Practices Can Move Marketing and Innovation Past the Old Business Stalemates. Agile, in the marketing context, means using data and analytics to figure out opportunities and solutions to problems, begin testing, collect results, and implement changes rapidly. “Agile marketing practices always strive to allow space and time for emergent strategies to develop, because that’s where the real innovation opportunity exists, and that’s the kind of opportunity traditional hierarchies crush,” said Jascha in a blog post about emergent strategies and agile marketing.
Jascha will take the stage in September to discuss data collection. Bad data collection practices can haunt you and will destroy your brand — unless you take care of it today. Jascha will take attendees through the current online data collection model. Attendees will learn what’s broken with the current model and discover what can be done to protect one’s brand.
The community industry has grown. The customer to customer category is making waves in business, and as more companies recognize the importance of these people-first strategies, the waves will only grow bigger! With over 60 speakers, and an estimated 1000+ attendees, CMX Summit 2019 will be the biggest community conference ever. Jascha Kaykas-Wolff is one of many incredible minds that will take the Summit stage this September.
What to read next:
Another fantastic speaker who will be taking the stage this September at CMX Summit 2019, is Kim Scott. How can you care personally and challenge directly? Kim Scott has changed the landscape for management and expanding how to communicate internally and externally with your community. Read more about Kim Scott and what she brings to CMX Summit 2019.