Community Manager: Recruiting and Activation

Website asana Asana

Asana has grown to millions of users across 192 countries worldwide. Our rapid growth is due, in part, thanks to the word-of-mouth of our customer advocates. As Community Manager: Recruiting & Activation, you’ll be responsible to help craft Asana’s Global Community Program strategies and build and execute all recruiting and activation programs to bring customer advocates into the program and help set them up to be successful within it. You’ll have the opportunity to work with our internal team, our global customers, large-brand partners and their communities, and experiment with new channels, methods and incentives for expanding the Asana community.

The Asana marketing team is focused on driving growth and building a brand that customers love. We focus not only on acquiring users, but also on creating content and campaigns that nurture existing teams and drive them to upgrade. Our team is growing rapidly, and includes team members focused on product marketing, content creation, partnerships, ads, and lifecycle marketing.

This role reports to Asana’s Head of Global Community who is based in San Francisco.


Source, research and recruit participants into the Asana Community Program, including (but not limited to) online recruiting, direct customer contact, and coordinating online and offline events.

Process and screen applications from potential participants.

Research, recommend, and help implement new channels, opportunities, and best practices for program recruitment and activation.

Establish and integrate partner community relationships and programs as a source of new participants.

Produce resources, marketing campaigns and content for ongoing recruitment and activation of community audiences, including onboarding and training materials.

Develop strategies to integrate the Asana Community Program into marketing programs.

Coordinate with international Market Development Managers and Regional Marketers to tailor content for recruitment and activation strategies to local audiences, and learn best practices that can be applied globally.

Ensure referral and tracking systems are optimized for recruitment and immediate activation of new members.

Monitor and report on success metrics, including program efficacy, ROI and business impact.

Gather feedback and insights from program members to inform marketing and product strategies and partnership opportunities.



Above all, you love people (and especially customers). You love what they say. You love to be inspired by their stories. You can’t wait to engage with them every day.

Understand motivations for people to become part of the Asana Community Program, and build our program to recruit them and best meet their needs.

Be able to understand and establish value for community programs and track and report on success from them.

Creative and analytical, you inspire others to work collaboratively towards shared and tracked objectives, across functions and geographies.

Well-spoken, professional, and comfortable in front of any audience as you’ll be representing the Asana brand.

You are curious and listen well, absorbing different views and capturing diverse requirements before actively setting a course and charging forward.

Able to manage deadlines and work collaboratively in a fast-paced, highly dynamic and increasingly global environment.

Strong project management skills, accustomed to working to a budget and within strict timelines.

Excellent written and verbal communication skills, as you’ll likely be creating a content (both on your own and in conjunction with other teams).

Problem solver with a global mindset.

BA required.

Minimum of 3 years in partner marketing, community marketing or B2B marketing (SaaS).

Ability to travel globally periodically.


Success Metrics:

# of members recruited at each program tier
# of members at each program tier active within first 60 days
# of onboarding content resources created
# of community-hosted events held
# of event registrants and attendees
# of community-posted social and blog posts
# of customer stories sourced


Does the above sound like it might be you? Then we’d love to hear from you. Our goal is to provide a hiring and working experience in which all people know they are equally respected and valued. So whatever it is that makes you unique—your gender identity or expression, sexual orientation, religion, ethnicity, age, citizenship, educational background, socioeconomic status—we value it, and we’d love to see what you might add to our team.