Member Content & Marketing Manager

Website Society for Corporate Governance

The Society seeks an individual with demonstrated content management and marketing experience to join our National Office in New York City. Reporting to the Vice President of Membership & Business Development, the Member Content & Marketing Manager will direct delivery of online and hardcopy content and related services to our 3,600+ members and prospective constituents, including educational materials, networking opportunities and targeted research. The position will also provide marketing support for the Society’s core business development initiatives.

Roles and Responsibilities: 

The Member Content and Marketing Manager will be integral to the day-to-day operations of the Society, working with National Office staff and Society members with respect to the following:

  • Evaluating the Society’s content distribution channels (video, publications, topical pages) and improving delivery and penetration using the web, partner organizations and emerging tools;
  • Managing content and research/writing, designing and delivering member newsletters and other communications, including support for weekly and quarterly policy newsletters;
  • Co-managing the Society’s social media/community platform and content, working with internal and external content providers;
  • Overseeing the Society’s website structure, content and member personalization strategy and day-to-day management of web properties;
  • Overseeing website reporting, informational pages and online resource library, ensuring alignment with the Society’s value proposition and timely issuance/updating of materials;
  • Reviewing existing conference materials (audio and video) and cataloguing relevant information; ensuring all are current, on topic and easily accessible;
  • Distributing and using relevant Society content to attract, acquire, and engage new members;
  • Creating and managing dynamic online communities to connect Society members;
  • Enhancing member onboarding strategies to drive use of community profiles to connect people, support affinity groups and address subjects of common interest;
  • Planning and executing online advertising campaigns for event registration and membership;
  • Analyzing and developing proposals for operational improvements, including optimization of technology and evaluating in-house/outsourced resources/risks;
  • Promoting large-scale national and regional conferences and events, including emails, landing pages, and updating of information on micro-website(s);
  • Input on current and prospective events, programs and products to maximize member benefits;
  • Collaborating with and managing partners, colleagues and industry experts to produce member benefits in conjunction with National Office staff and member volunteers;
  • Adhering to and enforcing Society branding guidelines;
  • Managing a cross-departmental communications calendar;

Additional activities are possible as the Society enhances member benefits and services via the following:

  • Marketing, promoting and monetizing the Society’s new national certification program, including developing secondary or derivative products and services;
  • Creating and distributing content pertaining to environmental and sustainability issues;
  • Broadening our Diversity & Inclusion initiative and collaborating with external organizations;
  • Using the Society’s robust library content to develop a programmatic marketing strategy;
  • Support the Society’s value proposition by improving our member content and online experience;
  • Identifying and exploring special membership programs;

There are technical aspects to the role and applicants will preferably have experience with the following or like systems/applications:

  • Windows and Office 365 software,
  • Membership management software (familiarity with iMIS and RiSE is a plus);
  • Online community platforms and management tools (Higher Logic is a plus);
  • Email marketing tools (Informz is a plus);
  • Existing and emerging online advertising platforms and best-practices (Facebook, LinkedIn, etc);
  • Mobile event apps (EventMobi is a plus);
  • Online survey tools (Survey Monkey is a plus);
  • Learning management systems

The preferred candidate will have the following skills and attributes:

  • 5+ years of experience in a membership environment, or related business experience;
  • Marketing skills with a proven track record;
  • Exceptional verbal and written skills to engage with staff and members at all levels;
  • Be persistent, reliable, and highly organized with a strong attention to detail;
  • An ability to work efficiently, independently, and multi-task under tight deadlines;
  • Enjoy working with members and volunteers;
  • Knowledge of or a strong interest in corporate governance;
  • Excellent organizational, interpersonal, and problem-solving skills;
  • A demonstrated ability to work collaboratively
  • An eye for good design and a respect for branding guidelines

Periodic travel is required.



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