The CMX Guide to Community-Led Events

Learn how to plan, build, and launch a Community-Led events Program for your brand.

About the Guide

The power of community-led events is undeniable.

Community-led event programs are an incredible way to drive business impact, add member value, increase your brand’s reach, and drive customer and community member engagement.

That’s where this playbook comes in!

Using our most popular frameworks, we are going to help you build a strategy and launch your own sustainable brand community from scratch. We’ll start with defining member value and then dive into the business, community, and tactical strategies you can use to build a thriving community.

Key Takeaways

We start with the SPACES model and the Three Level Strategy Framework to determine business goals, then, we’ll build out your program using the 7 Ps, and create application and onboarding processes for volunteer leaders.

By the end of this guide, you will have a fully developed playbook for your program, and be ready to launch!

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