Some of the largest and most successful communities around were built on the back of user-generated content. But engaging, managing, and maintaining quality when you’ve let go of the reins presents a whole new set of challenges.
Giving up control can empower your community and help it grow. But it’s about more than delegation; it also means getting out of the way and letting members make their own contributions. Betabrand found success with letting users generate images and videos that surpassed expensive, professionally-created content. Just remember, not everyone can contribute to the same degree in your community. It’s important to embrace and recognize all levels of commitment, from content creation to engaging in the forums.
Here’s how some of the world’s leading communities handle the challenges of rapid growth in their own user-generated communities.
If you go back to the days when Erik Martin was CM, his key lesson still holds true: to build a community, you have to delegate and give your power away. Stop getting in people’s way.
Brett Vergara, community strategist at Buzzfeed, talks about how they empower and manage their users to create the content that became the secret to their meteoric rise.
Not everyone can contribute to the same degree in your community. Don’t make people feel inadequate because they can’t dedicate their lives to your cause. Instead, recognize all levels of commitment.
Content strategy is the basis of community building. Content communicates your voice and tone, which over time build trust if consistent.
[Video] Betabrand’s CEO on Crowdsourcing Everything Through Your Community
When done correctly, crowdsourced images and video can far out-shine expensive, professionally created content. Betabrand shows us how.
From the Blog
From Lowe’s to Calvin Klein to Borden Cheese, these 7 companies prove that just about any community can leverage user-generated content.
From the 2014 CMX Summit
Jack Shepherd of BuzzFeed: The 6 Principles for Crowdsourcing Content
Buzzfeed is one of the most successful user-generated content communities in the world. Their CEO shares 6 fundamental principles to their success.
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