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[Video] Jake McKee: Creating Awesome Q&A Pairs

Jake McKee

CEO, Community5 (Formerly Apple, Lego)

Beginning with the Cluetrain Manifesto in 1999, Jake McKee walked CMX Summit attendees through the five-stage history of online communities to show that they are now entering an era of resurgence. He identified a massive shift in perspective Our job isn’t to build community. Our job is to ensure that the communities we build are valuable for our businesses.

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