Community strategy is still a relatively new practice in the business world. Whereas marketing and sales have existed in organizations for decades, community as a structured business discipline is in its infancy.Many of us are still struggling to wrap our heads around how to organize our work, how to engage community members deeply over time, and how to build lasting connections among our members.Fortunately, through stepping back and seeing the bigger picture, there are some models that can help push your work forward.We will teach all of these models in depth in the CMX Online Training program and our workshops, but these high-level overviews should help you start to wrap your head around how to organize your work.
The SPACE Model
If you missed it before,