The 2017 Community Value and Metrics Report

Tracking Business Value and Measurement of Brand Communities

Why download this online community research?

Find the best way to track your community's business value and measure your online community.

Inside this community research, you'll find: 

  • The top 5 metrics you can use to prove the value of your community efforts (including the one metric you should be measuring but probably aren’t)
  • The correlation between confidence in your metrics and the money your company makes
  • Examples and tips from successful brands like Oracle, Vox Media, MyHealthTeams, and Imperva Incapsula

71% of organizations employ an online community manager for their community, but many of those community managers don’t have confidence in the metrics they are using.

"This report showcases the complexity of community and shows how this profession will continue to mature."

- Jeremiah Owyang, Founder of

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These companies generously make it possible for us to conduct research and share it with you for free.

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