The conversation at CMX Connect Madrid’s latest event at Utopicus coworking space was exciting! The topic was Leading International Communities and the discussion was led by Cassandra T. Le – Creator and Founder of The Quirky Pineapple Studio, a copywriting and content strategy agency in Madrid. There are so many benefits to having an international community. Members from all over the world mean new ideas, fresh perspectives, and of course, a huge knowledge base.
This event gave local community leaders an opportunity to meet each other in person and share their experiences of building community. Attendees bonded over Craft beers from Freaks Brewing, and sweet treats from Baked by Jeanne.
Wants, Needs, and Luxuries
Cassandra started by focusing on the importance of the Why; the core reason to start an international community. She suggested that without passion, or a love for what you are doing, members won’t be able to relate. The community fulfils three key things a member is looking for: Needs, Wants, and Luxuries. A Need can be a place to hang out and people to hang out with, online or off, Wants can include a sense of belonging or inclusion, Luxuries can be making friends; real ones.
An international community needs to be a safe space where diverse opinions are not just acknowledged, but celebrated. Many members will live in different places, speak different languages, come from different cultures, and the community is a safe space for them to come together. When this is done right, the Wants are being fulfilled. This builds loyalty, members will feel encouraged to share, and will be more engaged.
What is the key to a successful international community?
Cassandra says it’s simple: Understand your audience. The community members are the fuel that keeps the car running. They are from different places and may speak different languages, but they all have something in common – the community.
I learned so much from this event and was inspired to evaluate my own community. I left the event with new strategies to implement. It was a great experience, meeting like-minded people who share my passion for building meaningful connections.
Join CMX Connect Madrid at their next event on July 3rd, Why meetups matter and how to build a thriving offline community, with Cepee Tabibian, fellow Connect Host and founder of She Hit Refresh.
*Special thanks to Gareth from GTS Lifestyle for documenting the evening in photographs