The CMX Guide to Building a Community

Plan, build, and launch your own sustainable brand community from scratch.

About the Guide

A community for your brand can be a strong competitive advantage, with the potential to grow brand awareness, increase customer acquisition, and drive pipeline growth.

The power of community is undeniable. However, building a community can be challenging. It takes a lot of time, energy, and resources to create a safe space where people can build meaningful relationships.

That’s where this playbook comes in!

Using our most popular frameworks, we are going to help you build a strategy and launch your own sustainable brand community from scratch. We’ll start with defining member value and then dive into the business, community, and tactical strategies you can use to build a thriving community.

Key Takeaways

Using tried-and-true CMX frameworks, actionable worksheets, and step-by-step instructions, this guide gives you all the tools you need to build a successful community strategy. Frameworks used in this guide:

  • The 7 Ps of Member Value
  • The SPACES Model
  • The Three-Level Strategy Framework

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